Despite the news misreporting that this man wanted to live like a dog but simply wears the costume once a week and the family is alright with it, does not negate the fact that he literally acts like a dog and interacts with other dogs. Of course, the fact that he makes a decent amount of money off it, paying off the $14K investment, does encourage him a bit. What people will do for money. "Riches profit not in the day of wrath: but righteousness delivereth from death" (Proverbs 11:4).